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Our Support of Innovation

People are at the heart of organisations. The more effectively they can work, and work together, the more successful the organisation will be. Satisfaction with work is enhanced when people are working effectively. Complete cultural integration between the old and the new however, offers the chance for people to become fully engaged at work – often the key ingredient between good and outstanding in overall performance.

Our work uncovers the met and unmet expectations of all stakeholders – users, providers, suppliers, investors and regulators. It is between the specialities that we excel, understanding the opportunities and barriers that prevent smooth, efficient and people-pleasing results. We don’t stop there, however. We then take the ideal models and reduce them to their simplest form, so that change clearly brings benefits that are easier to understand and easier to adopt. We facilitate the human side of innovation.

Your Innovation Idea

If you have a great idea for innovation, or you have a pathway improvement and you’re having difficulty getting it implemented, let us know and we will help you frame the project for success.


Idea Assessment


Our team of psychologists and process gurus design short but effective tools that include surveys, group interviews and direct observation to help understand the cultures of a specific area, or an organisation that is undergoing innovative change. We create a set of ‘personas’ that help the design teams understand what change mechanisms would be most appropriate for each stakeholder group to move from the current model to the target model. The cultural assessment is succinct and informs design criteria at the right time.

We support the cultural change throughout by continually measuring the effectiveness of the change in culture as well as the outcomes – providing essential qualitative metrics in support of the full business case.

Unmet Needs

Unmet needs are often the catalyst to innovation itself. It is essential to capture as many needs as possible when designing and implementing a change. For example, in healthcare, our process experts ‘walk the process’ from the perspective of patient, family member, clinician, healthcare support staff, regulator and other stakeholders to identify and prioritise the unmet needs discovered. Our experience shows that the more new ‘benefits’ on offer, the easier the implementation and the more willing people become to adapting.

We support the facilitation of change by frequent challenge in design/redesign work to ensure that the unmet needs are addressed and the excessively strong pull of the status quo is nullified.

Idea Development

Value Proposition

Innovating for better population health means finding value in many more dimensions than a normal business case would cover. Our teams help identify all the benefits and translate these into real cost benefits through an understanding of the full patient pathway as a component of population health. No matter how large or small your part is in the overall pathway, we can identify the benefits from beginning to end, and help other stakeholders see how they would benefit from your proposal, product or service.

We support the value proposition by investigating where cost (human and financial) occurs and where it can be eliminated, or moved to another part of the pathway with a higher impact.


Regulatory Approval

Life sciences QA/RA has been a key aspect of our work throughout. We have a team of 50 experts that cover the UK, the EU, Canada and the US. Our team members follow our overall mission of helping others learn while they innovate, so expect our team to help you define, refine and implement a regulatory strategy that leads to approval first time, while strengthening your knowledge and capability within the space.

We support the regulatory processes by evaluating and advising on the most cost effective ways to ensuring quality within a regulatory framework.

Spread and Adoption

Scale Up

From finding you a dream team to ramping-up or to expand nationally or globally, we assist with the cultural matching, skills and experience assessment. Our team of specialists are spread across the world. We can even provide short-term experts to help you when you have a time-bound project related activity. Our international experience working with startups gives us a unique perspective on timings, sequencing, priorities and activities to get your new service or product adopted and into daily use.

We support you with spread and adoption from end-to-end. Whether scaling from idea to dream team, early production to full, or local to global scope, we have the support teams you need.